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Tag Archives: consumer research

University of Guelph and Vineland Launch New Ontario Partnership for Applied Genomics, Consumer and Horticulture Research

niagara_grape_vinesThe University of Guelph and the Vineland Research and Innovation Centre signed a “research partnership agreement” that will develop new products and ideas “ranging from new fruit cultivars with health-boosting antioxidants to wider food choices at the supermarket.”

The collaboration will focus on three main areas:

  • Applied genomics to help increase yield and resist disease;
  • Horticultural productions systems including cultivation techniques, greenhouse technologies and pest management; and
  • Consumer insights and product innovation driven by a “new sensory analysis laboratory”

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